Tag Archives: strategy

Enterprise Systems BK Style: Have It Your Way

Burger King: The Fast Food King of Individuality One of the most successful ads ever in the fast food industry was Burger King’s “Have it your way” campaign. In the number two burger chain’s battle with number one McDonalds, the … Continue reading

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Laboratory Informatics Strategy, Part 1: Down the Rabbit-Hole… Again

At the very beginning of Lewis Carroll’s classic book, “Alice in Wonderland”, Alice follows the March Hare down the rabbit-hole without a thought as to why she was doing it or how she would ever get out again. She simply … Continue reading

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